Adding shipping details to your Shopify product data
Your shipping rates live in Shopify's settings, but Google and AI assistants read your product pages. Here's how to get delivery costs into both.
Updated 18 October 2026 · 5 minute read
Most Shopify stores have their shipping rates set up properly for checkout. The gap is that those rates usually aren't written into the product pages themselves, so anything that reads the page rather than going through your checkout can't tell what delivery costs.
Three places shipping information lives
| Where | Who reads it |
|---|---|
| Shopify shipping settings | Your checkout, for real orders |
| Your shipping policy page | Shoppers, and any crawler that follows the link |
Product structured data (shippingDetails) | Google and AI assistants reading the product page |
Google's guide to product data describes shippingDetails as information about the shipping policy attached to an offer, and says its shopping results can highlight shipping and return information. If you use Google Merchant Center, set shipping there as well: it's where Google Shopping ads and free listings expect it.
What to add
For Australian delivery, the useful facts are:
- The standard shipping cost, and the order value where it becomes free (if you offer that)
- How long you take to dispatch, in business days
- How long delivery takes, in days
- That you ship to Australia (and anywhere else you do)
Only publish what's true. If your delivery times vary a lot, use a realistic range rather than your best case.
How to do it on Shopify
- Check your rates in Settings, then Shipping and delivery. Write down the standard rate and any free shipping threshold.
- Publish a shipping policy in Settings, then Policies, and link it from your footer menu.
- Ask your developer to add
shippingDetailsto the offer in your product structured data. Most themes don't include it by default. The snippet we install in the Agent-Ready Setup takes your rate, free shipping threshold and delivery days as settings and does this for every product. - Test one product page in Google's Rich Results Test and look for the shipping information under the product.
Do the same for returns
Return policies work the same way, with one useful shortcut. Google says return policy settings in Merchant Center or Search Console take priority over page markup, so setting it there covers Google. Page markup still helps anything else that reads your product pages. We cover it in the return policy guide.
The AI shopping angle
An assistant comparing two stores can only weigh delivery costs it can read. Our check looks for shipping and returns in your product data and policy links in your footer. Whether adding them changes what assistants recommend isn't proven yet. It does mean your offer can be compared on everything, not just price.
Your next step
Run the free inspection on one of your product pages. It checks shipping and returns and seven other things AI assistants and Google read, and tells you what to fix in plain English. If you'd rather not do it yourself, we can do it all with the Agent-Ready Setup ($595).